Lately, i have had to look at multiple magazines often for research, class, pleasure and work. One thing that i notice the most is advertisements. The national well-known magazines do them best, mainly, of course because they can afford to do them well. The advertisements blend perfectly into the content of the magazine as if it was meant to be there. Vogue, for example, blends them perfectly into the content that part of the enjoyment of reading the magazine is looking at the advertisements. However, many magazine that are new, regional and not very well-known magazines haven't mastered this yet.
Many of them use several different sizes and arrange them as if they are part of the story. This creates confusion when reading the magazine. Advertisements help carry the entire magazine, without them a magazine will fail. New magazines must master blending the advertisements to the content without confusing the reader.
There are several way to fix this issue. The first is to offer only full page advertisements like the way Do North magazine does. This will help alleviate over powering stories by inserting small advertisements throughout the issue. Another way to fix this problem is to have a "market place" chapter where all of the advertisements go. This may not be the most attractive option but as magazines grow they will have better options.
No comments:
Post a Comment